The rule of thumb is when you start accurately predicting what your interviewee is going to say, it's probably time to stop. Through these interviews, you'll naturally start to notice patterns. Once you start expecting and predicting what your interviewee is going to say, that means you've interviewed enough people to find and internalize these patterns. 5. Determine which questions you'll ask interviewees. It's time to conduct the interview! After the normal small talk and thank-you's, it's time to jump into your questions. There are several categories of questions you'll want to ask in persona interviews to create a complete persona profile. 20 Questions to Ask in Persona Interviews .
The following questions are organized into eight categories, but, feel free to customize this list and remove or add more questions that may be appropriate for your target customers. 1. Role Questions What is your job role? Your title? How is your job measured? What does fax number list a typical day look like? What skills are required to do your job? What knowledge and tools do you use in your job? Who do you report to? Who reports to you? 2. Company Questions In which industry or industries does your company work? What is the size of your company (revenue, employees)?
Goal Questions What are you responsible for? What does it mean to be successful in your role? 4. Challenge Question What are your biggest challenges? 5. Watering Hole Questions How do you learn about new information for your job? What publications or blogs do you read? What associations and social networks do you participate in? 6. Personal Background Questions Describe your personal demographics (if possible, ask their age, whether they're married, and if they have children). Describe your educational background. What level of education did you complete, which schools did you attend, and what did you study? Describe your career path. How did you end up where you are today?