The story of the Netherlands started with the fax list series in which storytelling and content are central. That remains the starting point for the other channels and resources that NTR deploys. Because the target group of the public broadcaster is quite literally 'the public fax list the Netherlands', the makers want to reach the whole of the Netherlands with essentially the same story. They do this by looking at which channels and which type of content are effective fax list each target group.
For example, they made short knowledge fax list with facts, info and animations (and a presenter known to them) for YouTube and TikTok for the young target group up to 12 years old. they created teaching materials for high school students, they made podwalks for the whole family, they recorded an in-depth podcast series for history lovers, and for the people who are not fax list into the screens and ears, they made a book with beautiful stories and tips for museums. This 360° approach has worked for the series: prior to the start of The Story of the Netherlands, a 0 measurement was carried fax list among the target group and it turns out: after the campaigns and realization of the series, the goal has been achieved.
The interest in History has increased fax list we visit museums more often. The big lesson from this session is that a broad target group does not have to be a problem if you really know the target group. If you are dealing with a broad target group know which people you fax list reach through which channels and with what type of content. This allows you to successfully convey the same message to a widely varying target group. Session NTR at Content Conference fax list the Jaarbeurs.